The Blueprint

Everything you need to start your home care agency

The business plan, the budget model, and the step-by-step kit to start a private-pay agency properly. Built from 20 years in care, not a compliance pack.

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  • 01
  • Before you begin
  • 02
  • The numbers
  • 03
  • The business plan
  • 04
  • Setting it up
  • 05
  • Finding your first carers
  • 06
  • Finding your first clients
  • 07
  • Your first 90 days
  • 01
  • What's inside

Part by part, with the tools to do it

  • 01

Before you begin

Is this right for you, the models available, and a realistic look at the costs and timeline so nobody goes in starry-eyed.

  • 02

The numbers

The budget planner and break-even model. Start-up costs, running costs, pricing, and the hours it takes to pay yourself.

  • 03

The business plan

A plan template shaped for a care agency, plus the one-page version and the funding summary a bank will ask for.

  • 04

Setting it up

Registering the business, the insurances you actually need, your day-one systems, and the regulatory journey signposted to official sources.

  • 05

Finding your first carers

Adverts carers respond to, a simple interview guide, and an onboarding checklist so they don't leave in week two.

  • 06

Finding your first private-pay clients

How to win those first private clients, the difference from council work, and building early word of mouth.

  • 07

Your first 90 days

A steadying plan for the early weeks, with a simple weekly operating rhythm so you're not drowning.

  • The centrepiece

The numbers, done properly

Most new agencies underprice and then can’t recruit. The budget and break-even model shows you exactly what to charge and how many hours it takes to pay yourself, on a page that’s yours.

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  • Start-up cost £6,400
  • Monthly profit before you pay yourself £3,180
  • Hours / week to pay yourself 61
  • 02
  • Pricing

One payment. The whole Blueprint.

£199

£149

Founding price

Lifetime access, including updates.

  • All seven parts, one clear journey
  • The budget and break-even model
  • The care-agency business plan template
  • Start-up cost and pricing tools
  • Recruitment adverts and interview guide, plus onboarding checklist
  • The first private-pay clients playbook
  • Your first 90 days operating rhythm
Get the Blueprint

Blueprint owners get a route into the Growth Academy when you're ready to grow.

  • 03
  • Questions
Is the business plan really shaped for care?

Yes. It’s built for a domiciliary agency, not a generic template, in the order a bank or funder expects to see.

It maps and signposts the regulatory journey to official sources, but it isn’t a compliance or policy product. It’s the commercial side of building the business.

As a structured digital product you work through in order, with the tools and templates ready to use.