Get the Blueprint. Start with your numbers, not guesswork.
One payment for the full journey: the business plan, the budget model, and the step-by-step kit to start a private-pay home care agency properly.
One-off payment · Lifetime access · No subscription
£199
£149
Lifetime access, including updates.
- All seven parts, one clear journey
- The budget and break-even model
- The care-agency business plan template
- Start-up cost and pricing tools
- Recruitment adverts and interview guide, plus onboarding checklist
- The first private-pay clients playbook
- Your first 90 days operating rhythm
Blueprint owners get a route into the Growth Academy when you're ready to grow.
- 01
- What's inside
The whole thing, part by part
- 01
Before you begin
Is this right for you, the models available, and a realistic look at the costs and timeline so nobody goes in starry-eyed.
- 02
The numbers
The budget planner and break-even model. Start-up costs, running costs, pricing, and the hours it takes to pay yourself.
- 03
The business plan
A plan template shaped for a care agency, plus the one-page version and the funding summary a bank will ask for.
- 04
Setting it up
Registering the business, the insurances you actually need, your day-one systems, and the regulatory journey signposted to official sources.
- 05
Finding your first carers
Adverts carers respond to, a simple interview guide, and an onboarding checklist so they don't leave in week two.
- 06
Finding your first private-pay clients
How to win those first private clients, the difference from council work, and building early word of mouth.
- 07
Your first 90 days
A steadying plan for the early weeks, with a simple weekly operating rhythm so you're not drowning.
- The founding offer
The numbers, done properly, on a page that's yours
Most new agencies underprice and then can’t recruit. The budget and break-even model shows you exactly what to charge, and how many hours it takes to pay yourself.
£6,400
Typical start-up cost
£3,180
Monthly profit before you pay yourself
61
Hours a week to pay yourself
- Back it early, pay the least
This is a genuine founding price for our first cohort. When the launch closes, the price rises to £199 and stays there.
Getting the numbers wrong costs founders their savings. Getting them right costs a fraction of one week’s mistake.
- Who it's for
Honest about the fit
This is for you if
- You've got a real idea and the drive to build something that lasts
- You want a sustainable, private-pay business, not a lifestyle hobby
- You'd rather get the foundations right than rush to open
Built on real experience
- You're looking for compliance policies and CQC paperwork
- You want a quick template with no thinking required
We’re deliberately not a compliance product. If that’s what you need, we’ll point you to one.
- Questions
Is this a one-off payment or a subscription?
A one-off payment. There’s no subscription and no renewal fee. You buy it once and keep it, and updates are included.
Why is it £149 rather than £199?
The £149 is a founding-member price for the first cohort. When the launch closes, the price returns to £199 and stays there. Backing it early means paying the least.
Do I need to buy anything to start?
No. The calculator and the guide are free with no sign-up. Buy the Blueprint when the numbers make sense to you.
What's the difference from a free guide?
The free guide explains the path. The Blueprint gives you the working tools and the templates to walk it, in the order you’ll need them.
Is anything held back for a higher tier?
No. There’s one product and one price. Everything listed is included. The Growth Academy is a separate, later step for when you’re ready to grow.
- Ready when you are
Own the whole Blueprint for one price
Built for private pay. Built to last. Yours to keep.